A discussion of the persuasive advertising copywriting techniques of advertising copywriter Claude Hopkins and how his techniques can benefit your SEO
If you want to write persuasive copy for your website (and there is no better form of natural SEO) then you might want to study the work of Claude Hopkins. Hopkins was famous for his careful considerate copy that outlined every aspect of a product’s virtues. Rather than just creating an ad of about two or three lines he would create a small essay. In this Internet world where both people and search engine spiders prefer to read well-written articles you can certainly learn from following his examples.
Claude Hopkins writings have recently come into the public domain and there are all kinds of self styled Internet gurus on Clickbank and elsewhere selling compilations of his best work. Gurus that are selling his stuff include Yanik Silver, Roy Williams, Brian Tracy, Denny Hatch, Michael Masterson, Jay Abraham, David Ogilvy, Dan Kennedy, Gary Halbert, Ted Nicholas, Joe Sugarman, Jeff Paul, Joe Vitale, Micheal Senoff and Bill Bonner. Almost all of these gurus use the works of this prominent copywriter as the...
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