Virtually every good thing comes to an end. Strategies that were once standard in Search Engine Optimization (SEO) ultimately came to an end when individuals with less scruples than a box of corn flakes manipulated the system to their advantage.
Some of the earliest optimization methods were a simple alphabetical list much like a phone directory, but by 1996 web site programmers tried their luck at placing specific keywords in parts of the programming and they began to learn theyre manipulations had some influence in site rankings.
A variety of algorithms were utilized in 1997 that allowed programmers to crack the SEO code at Excite. These programmers were able to produce # 1 results for their clients at will.
What began as client-based assistance ultimately led to nefarious systems that sought a corner on site rankings to the exclusion of any competitor.
It wasnt long before most search engines began using Yahoo as a means of checking site rankings. Most programmers learned that by 1997 their clients needed to be included in Yahoo and they needed to perform well in that arena if they wanted similar results elsewhere.
By late 1997 Infoseek...
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