Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation. Dell, the world’s leading maker of personal computers, has announced that it is testing a pre-installed package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.
While the home page and Desktop Search will be an undeniable boost to Google’s share of the Search market, and maybe even a threat to Microsoft’s desktop dominance, it’s the pre-installation of the Google Toolbar that will be of most interest to SE marketers and optimizers around the world.
Currently a specialist ‘industry tool’ used predominantly by SE practitioners, the Google Toolbar may soon be automatically available to hundreds of thousands of mainstream computer users. As a result, Google PageRank and, by extension, search engine marketing and optimization look set to become part of mainstream vocabulary. (Well, maybe that’s a little optimistic… Perhaps they’re more likely to become part of the vocab of the computer savvy mainstream.)
So what does this all mean to SEO...
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