Building a website in 2006 is nothing like it used to be. Today, the majority of visitors to your site will come from search engines. The top three – Google, Yahoo, and MSN refer more than 90% of all search engine traffic. This is the reason you need to make your site look as good as possible in the search engine’s eyes.
SERP optimization is a process by which one seeks to receive a better placement in the results anyone receives when searching for a particular keyword in Google or any other search engine. SERP comes from Search Engine Result Page and represents the place in which your site is listed when someone does a search for a particular keyword. Because Google usually finds thousands or million results for a usual search, appearing as the first result (or at least appearing on the first result page) can be a great advantage over your competition.
The first question that would spring in mind is what makes a site and not another be the first in the results. Unfortunately, there is no definite answer to this questions and it clearly depends on the search engine (Google, Yahoo or MSN) – type the same keyword in Google and MSN and you have big...
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