Serving Valued And Essential Customers Is Key To Business Success
Share your knowledge about your product or service with your customers. You will find that teaching customers will help you learn how best to build and manage your business.
Imagine yourself as the customer desiring to purchase a wedding cake. Your first step may be to visit a local bakery who you know bakes cakes and other goodies. The bakery employee listens to your request for a wedding cake. He or she may show you pictures or actual cakes they produce and give you a price for each. You choose a cake, and arrange for delivery or pick-up. You leave the bakery shop. The visit was professional and courteous. You will probably receive a satisfactory wedding cake. You might return to this bakery again the next time you need a wedding cake or any other kind of baked goodieor you might not. There was no particular connection in this meeting and transaction.
Now choose a bakery that specializes in wedding cakes. Perhaps when you walk through the doors you immediately feel as though you are at a wedding reception. The shop is decorated with several different themes of weddings. There is nothing...
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