Designing a Reciprocal Link Campaign can be a tricky endeavor. As a webmaster, you must choose your linking partners wisely. Generally, a good rule of thumb is to ask yourself one question: “Will this be a valuable resource to my readers?” If you view it as a legitimate, valuable website, chances are Google will too.
Below you will find 7 tips for avoiding the major pitfalls new web developers often encounter.
1.) Do not link to sites that are irrelevant to yours. Search engines only view relevant reciprocal links as a means of improving your Page Ranking.
2.) Avoid sites that have a “Links Page” that is hard to find. Some sites don’t even connect their home page to the links page. If this is the case, you probably will not benefit from the exchange.
3.) Avoid sites that contain more than 25 to 50 links per page. Your link will be hard to find, plus the site has the potential to be viewed as an FFA site. Better safe than sorry.
4.) Do not link to sites with directories that are haphazardly arranged with no categorization. Again, it could be a “Link Farm;” plus your site’s address will...