Sexual Revolutionaries Mature: Baby Boomers Seek Relationship Satisfaction

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If you are one of 78 million baby boomers in the U.S.1, you may be hearing a lot about how to become an expert at managing your stock portfolio or your cholesterol, but how good are you at managing your intimate relationship?

A new survey conducted by Harris Interactive and sponsored by Cialis (tadalafil)2 explores how baby boomers’3 emotional4 and physical intimacy5 has evolved over time. The survey reveals that only half of boomers surveyed are satisfied with the physical intimacy in their relationship, and both sexes (41% men, 43% women) desire more emotional intimacy.

With so much room for improvement, it may be time for baby boomers to assess their own Relationship IQ (rIQ), which may help couples gain insight they can use to improve their relationship.

According to the survey, about one of three boomers say they have sex once a week or more-but nearly two out of three boomers wish they had sex that often.6

“For a lot of boomers, sex is expected, anticipated and valued,” said Dr. Joy Browne, clinical psychologist. “Boomers want emotional and physical intimacy, yet many are unclear about what to do when they don’t...

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