One of life’s basic rules goes something like this: if it seems too good to be true, it probably is. That can be the case with used cars and blind dates. But every once in a while you’ll find a great deal that actually turns out to be a great deal.
Generally speaking, the price of a product or service is directly related to quality. Higher priced goods are better quality, while poorer quality fetches a lower price. Past experience can lead to prejudice, status can determine value, and both can hike costs.
No one should have to settle for second-best because of budget constraints, especially small business owners. Fortunately, there are creative ways to get both great quality and affordable prices. If you have a product to offer, but don’t have a large advertising budget, there are different ways to get the effective advertising you need.
Shared Advertising
Sometimes other businesses are willing to share advertising expenses with you. By sharing your resources, you’ll both target more customers for less money. Don’t worry if the products or services cater to the same market, although naturally the ad will be...
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