Shift Your Growth into the Fast Lane by Engaging Your Customers
Do you feel like you have the pedal to the metal, spending all you can on advertising but still cant get the growth of your business into the fast lane? The fact is, if your customers arent engaged, it may not matter how much you spend on advertising. Just like a car in neutral isnt going anywhere (no matter how much gas you give it) until the transmission is engaged, your business isnt going anywhere until your customers are engaged.
What does engage mean? Here are three definitions you might find in a dictionary:
1. To attract someones attention
2. To establish a meaningful contact
3. To move into position so as to come into operation
Combine the three of them and it provides a pretty good working definition for engaging your customers:
Attract your customers attention with the intent to establish a meaningful relationship and move them into position to help your business grow.
Without worrying too much right now about how to engage your customers (well get to that) let me propose multiple levels of possible customer engagement as represented by this pyramid...
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