This is one of the most frequently asked questions, particularly by new coaches. Of course, there is no single correct answer. You should do whats right for you and for your vision of your coaching business. As such its critical to stay mindful of your objectives.
There are generally 4 reasons why as a coach you would undertake pro bono work:
1. You are a new coach and want to build your confidence and coaching hours.
2. You are a coach that has been practicing for some time and perform pro bono work for benevolent reasons.
3. You use a free session as part of your sales process.
4. You are a practicing coach that performs pro bono work as a strategy to build your business.
Here are our thoughts on the above:
1. As a new coach its very important to build your confidence. Your confidence (or lack thereof) will play an integral role in your success or otherwise. With this in mind, offering pro bono sessions in the early stages of your business can be worthwhile.
2. Offering free coaching sessions for benevolent reasons is simply a matter of personal choice. As a coach you should have a clear vision of what you want...
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