Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.
If you dont know how to make a call from scratch and build trust, it seems to make sense to rely on a letter, brochure, or e-mail to do the job. But once you learn how to cold call the right way – with the new mindset – youll realize that sales letters really arent any help at all.
Here are four reasons to consider making cold calls without referring to a sales letter:
1. You get pegged as a traditional salesperson right away
When you start your cold call by referring to a sales letter, youre following a traditional sale and marketing technique. This indicates to potential clients that youre a traditional salesperson.
Do you really want to be associated with something that brings up painful memories of sales pressure? Better to break out of that negative salesperson stereotype entirely, and offer something new.
2. People just dont read sales letters all that much
The hope is that potential clients have seen your sales letter before you call. From...
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