If you’re a small business with a website, but no SEO plan, you’re missing an excellent opportunity to promote your products or services. Plus, SEO is not very expensive with a moderate amount of time and money, you can start getting traffic from the major search engines.
Assuming you’re ready to start optimizing your website for top rankings on Google, Google UK, Yahoo UK, Yahoo, MSN, etc, there are three basic steps you should follow in your SEO plan.
Step 1 Choose your keywords.
You first need to choose the keywords that you want to rank well for. I’d suggest that you start with 3-5 main keywords.
Keep in mind that bigger, more completive keywords are much harder to rank well on. You want to choose keywords that quite a few people search for, but that the competition is low to moderate on. You can check the search volume and competition for a keyword with overture. Use Overture’s keyword suggestion tool to check the monthly search volume, and the bid prices tool to check on the competition. (Generally, the higher the top bids for a keyword are, the more competitive the keyword is.)
Step 2 Optimize your...