Once upon a time there was a man who was encouraged to go into business selling the best pickles the people of his village had ever tasted.
The man used the best brine and pickled the cucumbers in such a way as to delight the senses and exact repeat purchases.
The village folk raved about the quality, texture and taste of his pickles and they often purchased an extra jar to share with friends traveling through the valley.
Pray, we have heard tell that the latest innovation in business is a component known as Internet. Thou shouldst consider the use of this newfangled invention to share the joy of your pickles, one woman suggested to the pickle man.
Indeed it was clear from the response of the local villagers that the pickles were worthy of a worldwide audience, so the pickle man put a humble site together and waited for the orders to come from all points of the valley and beyond.
He worked diligently to make even more pickles to accommodate the assumed growth in pickle sales and was quite beside himself when the orders did not come.
The pickle man checked statistics and it seemed that he was the only one who had even visited the...
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