Site Promotion Tools: Niche Knowledge

| Total Words: 436

Do you have a website that has spurred numerous knowledge-based content on a very specific subject? Did you know that the use of your old knowledge-based content can be used to promote your website in a new way?

There are numerous site promotion tools at your disposal; however there may be one that can be successful in converting knowledge seekers into viable prospects.

As you continue to develop new material for your website, the old content is often relegated to a cyber dust bin and forgotten.

If, for example, you have a significant library of articles on needle-nose pliers you might consider a secondary site dedicated specifically to articles related to this tool. The website should have a web address that is easily remembered and one that will connect with your audience. In essence this specialized website should be able to rank well on a niche topic.

The acceptance of Google AdSense or other PPC advertising on this site will likely pay for the upkeep of the site while you use a link building mentality to send customers to your primary site.

In the end you have a primary website that benefits from link exposure and a secondary site that...

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