Six Mistakes To Avoid In Making Direct Mail Sales Letters
Direct mail marketing is an effective and time-tested marketing tool that has worked for many companies and individuals for many years. The efficacy or potency of this marketing strategy, however, lies on the ability of the company or business to write an effective and attractive sales letter.
Unfortunately, many people who have tried sending direct mail sales letters were not able to see positive results from this marketing tool. The main reason for such failure probably lies on the fact that companies and business entities do not pay attention on the content and form of the sales letters that they send out to customers. Many fail to accomplish their sales target from direct mail marketing because they have committed the six mistakes listed below.
1. Not paying attention to the layout
The first mistake that a lot of people commit in making a sales letter is not giving enough attention to the presentation and layout of the letter. They probably think that the aesthetic appearance of a letter contribute little to its effectivity. However, it is important that your sales letter is visually...
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