Small Ads Produce Dynamic Results: 4 Steps to Exploding Your Market With Small Ads
Dynamite comes in small packages… or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesnt have the luxury to of listing all of the benefits and cementing the deal. It does whet the readers appetite for more information and clearly directs them to the desired info. Here are 4 easy steps to make small ads work for you.
1. One Product, One Target
Lets face it, you dont have space to waste. Decide on your specific target audience and focus on one specific product. Keep it simple, direct, and powerful… a one act production.
2. Let Your Headlines Shout It
The headline is the MOST IMPORTANT part of your advertisement. It will decide whether the reader reads or trashes the remainder of the information. Youve go to get it right, and say it loudly. Focus on the most outstanding benefit of your product.
3. Back Up Your Headline
You dont need to write stories or essays here. Remember this is a SHORT ad. Brief benefits can back up your headline...