If your small business is venturing into ecommerce, you may be daunted by the technical wizardry you think is involved. But fear not: complete web store software packages will keep all the technical wizardry safely behind the screen, so you don’t have to worry about it. All you have to do is choose a design, stock your store, and promote it. Here’s how to do that.
Designing Your Online Store: Choosing a Template
When starting a brand-new online store for a small business, you’re better off choosing a pre-existing design template rather than having a design done from scratch.
Templates. If youre not quite sure what kind of design you’d like, you can browse through the design templates included with most hosted online store programs.
Themes. Some online store builders take the design template concept one step further, with “themes.” Themes are essentially templates that include not only basic design elements but also text styles such as font faces and sizes. Themes also allow for slightly different pages across a website with a single unified design, without having to configure each page individually. For...
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