Smart Marketing For Inventors Chapter 2 – Turning your invention into a marketable product.
There are many smart inventors who come up with unique products which solve problems which were in need of being solved, which make life easier, and which save peoples lives. Yet many of these inventors do not have engineering degrees, are not designers, and many have no design experience at all. They typically do not have any marketing experience as well. As such, they do not realize the fact that their rough prototype of their invention will not succeed as a marketable product. This might be because of a number of factors such as:
1. the product based on the invention (hereinafter referred to as the product) does not meet a specific customer need;
2. the product does not aesthetically appeal to the customer;
3. the product is not designed to withstand the use and abuse to which customers will subject the
product; and
4. the product is not properly packaged, advertised, and promoted to appeal to the customer.
Regarding factor 1, that the product does not meet a specific customer need, it should be remembered that the bottom line to...