The use of social media encompasses a broad range of online media types. While some might only think of a social network like MySpace there are actually several social media formats that contain significant marketing potential for online business.
While others may think you are simply enjoying the multiple aspects of social networking, the truth of your interest may likely be tinged with a business focus.
What that doesnt mean is that you post simply to leave a traceable link back to your business website. Those who visit any social media site see through posts that are overtly geared toward marketing. In many cases social media consumers view this as spam even if the social network owners do not. In the end, you can lose credibility of you dont work as a meaningful contributor in a social media environment.
Social media can be presented in many different forms. Lets take a peak at a few of them.
YouTube and other similar video sites These videos can be funny, serious, off the cuff and sometimes political in nature. You can show your business in a humorous light and allow individuals to be curious about you and your business.