Before ACT!, a division of a Canadian printing company experienced a typical response rate of 5% or less in their direct mail campaigns (data from Direct Marketing Association or DMA). After fully integrating ACT! CRM (customer relationship management) software into their business, their direct mailing campaign response rate rose, not only by 10, 20 or 50%, but to a whopping 74%! Not only did this increased response do well for the bottom line, but it also garnered a DMA 2006 International ECHO Award for the company. This just goes to show the power of being able to create a targeted campaign with specific products for specific customers. ACT! software made it possible for this company division to re-organize their customer care focus in a more detailed manner.
According to a VP, it was not possible for them to generate targeted lists in so very short a time and with very high levels of precision. With the addition of ACT! CRM to their system, they were able to do all of it in one single day.
Prior to installing ACT! CRM in their system, the company suffered through inconsistency and lead tracking methods. In addition, customer information files had no hub or...
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