Charities, non-profit organizations, and independent organizations are always in need of funding. Donations given to such institutions are often a large source of their income for operations and causes. There are generally two ways to receive donations one is through philanthropic means; the other through business partnership or sponsorship.
One versus the other
Philanthropy is generally seen as the first means of giving when it comes to charitable foundations; sponsorship on the other hand, usually comes as an alternative. Although giving is generally thought as the much preferred method of funding; it may come as a surprise to know that sponsorship for non-profit institutions is a more rewarding and productive means of support for both parties.
Corporations typically have two main business reasons for sponsorship; and these are tax savings and public relations. Although any form of help or support generates an overall positive effect, it is mainly through these two reasons why sponsorship is pushed on by businesses.
In terms of satisfying both parties sponsors get the chance to associate themselves with a charitable institutions and create a...
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