“Starbucks-China” Blend: A Slam Dunk Grande

| Total Words: 916

Admittedly, there are few genuine cant miss propositions. But Ive got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted exclusive licensing for fur trapping. Starbucks has the product, the relationships, and with some nimble campaigning theyll have the ubiquitous branding in no time. It will be game, set, match if it isnt already.

China is the emerging powerhouse economy in the world today, but it is not a free-for-all for foreign companies. Many companies, in America and elsewhere, would maintain it to be quite the opposite. China has garnered a reputation for being rather lax in its enforcement of intellectual property laws. Tech companies in particular, such as Microsoft, have been frustrated in seeing their handiwork pirated in China. You may add golf club manufacturers, music companies, movie studios and any number of industries to the list of the aggrieved.

And then theres Starbucks, our giant American caffeinery. Im looking at a franchise right now from my office at ICMediaDirect.com in the Empire State Building. Its always busy, filled...

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