Start A Movement! — An Entrepreneurs Guide To Getting Noticed In A Noisy Marketplace
Want a short cut to entrepreneurial stardom?
Start a movement!
People love a cause. They love to jump on board. Flower Power in the 60s. (Bet someone made a killing on flowers) Womens lib in the 70s. Nancy Reagans Just Say No anti-drug campaign in the 80s. Hillarys It Takes a Village. The low carb thing.
If you start the movement, you can be at the forefront of that movement. Not a bad place for a star.
Its scary how powerful this technique is. Sadly, its used as often for evil as it is for good. But if you can harness this power, youll be amazed at the results.
If youd come up with a natural lawn care product years ago, you could have been at the forefront of an anti-pesticide movement. Activist, Anita Roddick, used this strategy to build The Body Shop to where it is today, committing to social and environmental change. What a Dame. (No really. She is.) It doesnt even have to be your idea. You just have to be the one to take it public.
Over a decade ago, a Canadian provincial party swept into power by announcing the Common Sense...