Your brochures and catalogs are great. Your site is superbly designed and constructed; the content is simple and enticing. You just wait for your visitors to flood in but after long waiting hours, no one is still registering. You may now be asking yourself: Why arent there any sales? Think again! You maybe missing an important an important area which is: THE CALL TO ACTION. A call to action is a web copy which instructs a reader on what you wanted him to do. This call to action can be in the form of a declarative, imperative and a command statement or just mere suggestions. With any marketing materials, its important to get your prospective clients to act NOW! Here are several steps to follow to make a call to action that will definitely have your phones ringing and your sales increasing.
The first step is to do your research on the terms to be used for your call to action. The term must be associated with what your content is advertising. Chances are, the terms you maybe thinking had already been used by other copywriters and you should pay attention to this.
The second step is to write your content to lead to a straight call to action. Write the call to action...
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