ant to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! Im going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Lets go.
Well briefly go over the basics because of their importance. Editors want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they arent set up properly. To a busy editor, that all too familiar 10 second glance says a lot for you and your business; it lets them know if youve done your research enough to warrant that release to be placed in their newspaper or magazine.
Here are your essentials:
“FOR IMMEDIATE RELEASE” on the top left of the page.
Your contact name, phone number, e-mail address, and website follows.
Headline is next, normally in bold and centered on the page. Summarize what the release is about and capture their attention. Spend almost as much time on your headline as you do writing the...
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