Many small businesses hemorrhage money – often by not spending it. It can be seductive to start spending business management money. The scam and con artists know that many new business owners have a few thousand dollars to invest. They create large websites, impressive looking campaigns, and other tools to help them separate small business owners from their investment capital.
There are hundreds of stories where a small business owners paid for SEO optimized websites and shopping carts, or had a media company make them a professional looking front page, or maybe they spent thousands of dollars to bring traffic to their site. None of this generated any sales.
Yes, these things are valuable, but they are a waste of the businesses resources.
When a business starts out, every dollar spent should expect a return. A desk is an office expense, but it will not return any revenue. It is vitally important to make sure that every dollar spent is capable of generating revenue.
Getting traffic to a website does not generate revenue. One million visitors to your site will not generate wealth. However, hiring a forum poster to create...