Stop Charging by the Hour and Make More Money as a Creative Professional
One of the biggest challenges with a creative business is getting paid what you are worth. The root of the problem isn’t that the client doesn’t have the money and it isn’t that the client isn’t willing to pay you what you are worth. The root of the problem is how you are charging and how you are creating value in the mind of the client.
First, you must create a business based on value pricing and not hourly pricing. The number one worst way to charge (and most creative businesses are charging this way) is by the hour.
Frankly, it shouldnt matter how long it takes you to solve the clients problems or provide your service, it should matter that the client is getting what he needs and what he wants. If youre creating value and youre giving them value, theyll pay you for that value. They shouldnt be paying you for your time. If youre being paid for your time youre essentially setting the ceiling to how much money you can make because you can only work so many hours.
Therefore, you must determine, specifically what your value is to the customer, not how many...