Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy
Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.
This may seem like a negative attitude, but unfortunately, it’s the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what’s the problem?
To be honest, the more I surf the Web, the more bad writing I see. I can’t tell you how many sites I’ve visited that feature boring, disorganized, or almost incoherent copy. And let’s face it: if your website can’t communicate your marketing message in an exciting, informative, and professional way, you’re not going to sell much.
If you think the way your website or other marketing materials read just isn’t that important, think again. When you’re trying to sell online, through the mail, or with email, written words are all you’ve got.
If you walked into an electronics store to buy a computer and found their salespeople unhelpful,...
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