Stop Cold Calling and Double Your Sales in 30 Days
Everyone knows what cold calling is, but how about warm calling? Thats easy, warm calling involves contacting your former clients and people you have already identified as prospects.
These are the people you had made previous contact with and are listed in your database or on your Rolodex. If appropriate for your industry, I recommend spending one hour a day calling your database.
To gain the greatest benefit from your warm calling efforts, you should provide an exceptional level of customer service and give unexpected bonuses to your clients throughout your sales process.
This way, your past clients will be happy to hear from you and eager to help you find new business.
Lets see how you can heat up your warm contacts to create hot new business leads.
Build rapport All right, it may have been some time since you last talked with your contact, so a little refreshing of his or her memory might be necessary. Use the time to re-establish your relationship, inform him or her about your unique selling proposition and inquire about their current needs.
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