Subject Lines: What You Shouldn’t Do

| Total Words: 382

The biggest challenge with email is getting people to actually open the message! Many people delete messages without ever opening them. So, how do you avoid ending up in the electronic equivalent of File Thirteen?

The answer is: by using a good choice of wording in the subject line. The subject line is the field that appears on your screen somewhere below the To field when you are creating a new message.

On the recipients screen, the subject line is one of the only fields that the recipient can read without opening the message. Typically, the other fields are To, From, Date Received, and Date Sent.

The Gatekeeper

The purpose of the subject line is to allow the reader to see at a glance what the message is regarding. The subject line is vital! Its arguably the most important line you write in an email. Why?

Because it serves as gatekeeper, determining whether the message is viewed by the recipient. It doesnt matter how wonderfully youve written the message, if that message isnt opened and read. The better job you do of crafting a subject line, the better chance you have of getting your message opened. So, how do you write an...

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