It is certainly true that the Internet is dominated by the Englsih language it has been estimated that 75% of all Internet pages worldwide are written in English. But surprise, surprise, the worlds No. 1 language in terms of number of native speakers is also the most difficult to read Chinese, with about three times as many native speakers (and readers) as English. China has the second greatest number of Internet users in the world, behind only the United States, and its Internet market is one of the worlds fastest-growing. Furthermore, its buoyant economy is impossible to ignore. Every year millions are added to its relatively affluent middle class.
Youd be surprised at how many Chinese can read English they are small in proportion to total population, but large in number. You might also be surprised at how many Chinese yuppies (Chuppies) carry Visa and Mastercard.
Do you have a product that might sell well in China? Thats a difficult question to answer, but as a one-sentence primer: affluent Chinese gravitate towards any product with name-brand appeal, snob appeal, or that is closely associated with the United States (sarcastically dubbed the Mickey Mouse...
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