What is more important in today’s music business?
A.) Having a great sound?
B.) Executing a great marketing strategy?
If you chose “B”, you may be on your way to stardom. In today’s music business, having an effective web marketing strategy can make the difference between you being a local, national or international music star.
A key element in your web marketing strategy should be the selection of your bands name. Why? Because your bands name will also become your bands keyword on the Internet.
I’m sure you’ve heard of references to AOL Keywords, but AOL isn’t the only place where people use keywords for search. Google, Yahoo, MSN, ASK and many other search engines use keywords to help millions of people find what they are looking for on-line.
If someone is looking for information about your band on the Internet, they are most likely, going to type your bands name into a search engine. When the search engine returns the results, you’ll want your website, or your myspace page to be in the top of the listings.
My suggestion is to choose a crazy (or very creative) keyword. A crazy...