Ezines are highly effective advertising tool if done correctly. One of the most important advantage ezines have is the target group of people they refer to. Of course there are rules to be followed in order to succeed in ezine advertising.
1. Write Benefits Not Features.
It may sound cynical but most people are selfish. They dont care about your company or background but they DO care about the benefits they gain. So, instead of saying that the A software title contains these features, try to specify that it will save money and time in the exact amount. Be as accurate as you can on that.
2. Choose very careful the ezines you advertise.
An ezine of 150.000 subscribers may seem tempting but you should ask yourself, how the publisher got those subscribers? He bought the list, used FFA, or used similar methods? Does the publisher use contests for his subscribers in order to visit your website? If a subscriber visits your site because there is the expectation of gaining something how valuable this subscriber is for your business? Zero if you ask me.
3. Double opt-in much better than single opt-in.
Yes, if you find an ezine that builds the...
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