Powerful Press Releases is a book dedicated to writing effective press releases.
Full of valuable tips and techniques on everything from grammar and style to distribution.
Useful tips for write a press release
The first lines of your press releases shall include:
FOR IMMEDIATE RELEASE (or FOR RELEASE Dec 25, 2002) and For more information, contact: followed by your contact information.
Craft a compelling headline. The headline makes your release stand out. Keep it short, active, and descriptive. If you dont know how, read a number of compelling headlines till you get some idea.
Hook reader with the first paragraph. A first paragraph shall summarize the five Ws: who, what, where, when and why. In fact, most readers will give up if you havent hooked them in the first few lines.
Put the most important information at the beginning. This is a tried and true rule of journalism. Never hide golden points to the end.
Dont sell but answer questions! Making over-inflated statements is helpless to your business. Write a release that answers questions about your business, rather than piling flowery adjectives without saying...
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