Successful Trade Show Displays On A Budget

For a business, particularly a small business, the thought of a trade show can be daunting, often viewed as a drain on resources and a bit of a financial burden. It is, however, possible to have a successful trade show experience, even on a budget.

When it comes to creating your industry trade show budget, three simple rules apply:

Budget Your Time Create a plan for your trade show that takes into account budget, staff, resources, requirements and most of all, objectives. A trade show is an industry opportunity and as such, is not the time to be cutting costs and corners. If not only industry associates and peers will be in attendance, but also consumers, influencer’s and media, positioning your company in its best light is not an objective, it is an absolute requirement. A clear focus can accelerate and highlight your needs. Is the goal new leads or to launch new product? Understanding this can go a long way towards help you manage staff and budget your resources accordingly.

Budget Your Resources Staff your booth with existing and knowledgeable staff. While that may seem obvious, it is frequently overlooked. If your goal is lead or client...