In this age of the Internet, fast web searching, and even faster email, good letters can be difficult to come by. With the convenience brought about by instant messages, as well as letters that can be sent halfway around the globe before you can breathe another word, the art of prose and proper letter-writing can get lost in the hubbub. In this age of swift questions and curt replies, good sales letters will certainly be hard to come by.
In the olden days of typewriters and the printed word, sales letters had to appeal to the recipient quickly. He or she had to catch the gist of the letter, and then drop it by the last paragraph so that he or she could buy the product or purchase the service that the sales letter offered. The high cost of paper and printing made it all the more imperative for sales letter writers to make an art out of selling.
Today, sales letters can often be reduced to a few words sent through email, perhaps to the tenor of subtle pleading for a customer to get something online. To make a sale, many online marketing mavens preach, you have to be succinct and quick with your words. Can such exhortations mean the demise of truly good sales...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
