Superstition As Persuasion

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Why do we say “God bless you” when a person sneezes? It started in the Middle Ages when they thought that the devil could enter a person when they were unguarded, such as in the midst of a sneeze. It was thought, if someone said the magic words, “God bless you”, then the demonic possession could be avoided.

There are many high rises where you can walk from the twelfth floor to the fourteenth floor and only take one flight of stairs. Where’s the thirteenth floor? In Western cultures, there’s a fear called triskaidekaphobia. .. the fear of thirteen.

We live in an unstable world and as it increases to become even more unstable, we look for things to help us explain the world, to give us a sense of stability. How can this be used to our advantage in persuasion?

Are you someone who avoids walking under ladders? This superstition dates back to early Christianity. People observed that the sides of the latter and the ground formed a triangle–the symbol of the Holy Trinity.

By walking under the ladder, it was thought, there was a violation of the trinity, putting those that walked under it on the same level as the...

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