For people who are looking for the secrets on how to master ad optimization, your prayers have been answered. With the help of Taguchi method your ad can land 10 or more times on the results pages. There is no doubt that you have probably heard of people trying to conquer Google Adwords by testing different ads that get a better click-through rate, since doing so can reduce costs considerably. Now the Taguchi method raises this kind of testing a couple of notch higher.
Just what is the Taguchi Method? The Taguchi method is actually a technique use for designing experiments that converge on an ideal product solution. It was developed in the late 1940s by a Japanese inventor named Dr. Genichi Taguchi, who was then working as an engineer at NTT (a Japanese phone company). The method has been used in designing cars and computers. So if you were wondering why the quality of Japanese cars is so high, that is all due to Taguchi.
Now you are probably wondering how this kind of method became associated with advertising. Well, the credit for that would have to go to James Kowalick who introduces the use of the Taguchi Method to significantly increase the response rate for...
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