Following my recent article Using PPC and SEO in harmony I will now look deeper into exploring the various ways PPC can be used for niche market research.
Googles Adsense is probably the best way for using a PPC campaign due to its high traffic volume, but not because of its Adsense system. No, indeed similar systems can be found at abundance throughout the web. Google hosts millions of searches each day, meaning that any PPC campaign is bound to find a few customers amongst such numbers.
The chronological way for using such system would be to bid for your primary keyword, specially if your site isnt organically in the first page of Google and I can be certain that indeed most of you arent even close, which is why you are using PPC. Using PPC for your primary keyword is all good and well, but have you noticed how many other websites are bidding in vein for the exact same keyword? You are not the only one using PPC and if you dont have a certain strategy in doing so you might not even get any results from such system, even though you are paying!
The most popular keywords for a given theme are competed for fiercely. So how do you go about bidding low and...