Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? – Steve Jobs, The question he asked to lure John Sculley to work for Apple
The quote above asks a powerful question. When you are working to build a team you dont just want bodies occupying seats you want individuals who are motivated, passionate and understand the vision for what you are seeking to accomplish in business.
The first part of the question focuses on the perceived trivial nature of what someone is currently doing. The individuals response could be a placid rebuff, anger or possibly some serious internal questioning, Do I want to spend the rest of my life doing (fill in the blank).
It is the second half of the question that drives home a powerful consideration, Do I want to change the world?
Well, that may sound better than sitting around doing whatever it is your doing now, but for some individuals there is the fear that they may not be adequate to the task of world changer and they are tolerant of safety in the workplace.
Whether intended or not the question asked by Steve Job contains a mechanism that can instill...