There is a great misconception about telemarketing. Say that word and people conjure images of having their day interrupted by machine-like individuals only interested in making a sale. This image is why so many have refused to list their number or have even gone as far to put themselves on a ‘no-call’ sheet. Is this wrong?
Yes and no.
There are, of course, going to be times when you do not want to chat with a persistent telemarketer. Everyone has received that long call during dinner, after having to deal with hard hours at work. When you want to relax, listening to a sales pitch is not the idea that comes to mind. So, yes, you give an abrupt goodbye or just forgo that formality all-together and hang up.
But… is this right? Should you simply refuse to listen to a telemarketer? Many would give a resounding “Yes!”. That is too hasty an answer, however. Sometimes, you have to listen to what is being offered–it may just be something you need.
Telemarketing, as an idea, works. It is the execution that people object to. That does not change the fact, however, that products and services (that you may need) are being...
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