Search engine optimizers are everywhere, it is a booming business. SEOs as they are known help websites in numerous ways. They handle writing of copy, site architecture, as well as submission to directories.
With rampant development of the web and its related services it is becoming harder and harder to separate the wheat from the chaff. Sadly along with genuine SEOs are present unethical or rogue SEOs who play the game by unfair rules.
You need to be savy and think on your feet and learn to recognize a rotten apple quickly. Be wary of SEOs who send you e-mails unsolicited and make statements about getting you no 1 rank on large and popular sites like Google, Yahoo, and so on.
1. If a SEO beats around the bush and does not lay cards on the table then the company is suspect. An established SEO will have nothing to hide and will utilize only ethical practices. So, any SEO should explain with clarity what they will do for you. Never get taken in by big statements like we have special arrangements with x,y, z so your site will get priority listings. Watch out for misrepresentation of the SEOs success rate and false promises.
2. Unethical SEOs present...
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