We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Here are some ways you can use audio to help sell your book:
1. Audio book samples: do a reading from your book, maybe a chapter or two and load it onto your website (if you don’t think you’re a good reader, have someone else do it or hire some voice-over talent)
2. Audio on your website: while I’m not in favor of having an audio file load when your website does, there’s some merit to having a short little audio “hello, welcome to my site message;” for an example of this, check out the Author Marketing Experts site at: http://www.amarketingexpert.com/# (scroll down to A Word From Penny).
3. Daily/weekly Podcast: Podcasting is powerful, there’s no two ways about it and it’s here to stay. Creating your own podcast that you update daily or weekly is a great idea and a terrific way to draw some interest to your book. (we have a great article on podcasting, if you’d like a copy feel free to email us at: [email protected])
4. Teleclasses: I’ve personally...
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