It’s no secret that testimonials sell. Why should you believe me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind? But if a celebrity puts her reputation on the line, or a real user gets all excited about how great my gizmo works for her, you are much more likely to trust the value of my product.
Here are ten ways you can use testimonials to expand your online business.
Use a snippet on your sales page. This is possibly the most common usage online. There you are, reading the sales copy, when all of a sudden you run into a box with a testimonial. This works well for product-specific testimonials. I used that technique several times here: http://www.seo-writer.net/books/seo-book.html .
Use a snippet on a separate testimonials page. People who are considering hiring you want to know if you are reliable, and this provides them a sense of security. This is best for overall reputation testimonials, such as the ones I have set up here: http://www.thehappyguy.com/happiness-quote-testimonials.html.
Use whole letters. Sometimes whole letters are more effective, especially if customers need security, such as...
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