Im not sure why, but many of my clients who place pay-per-click search engine ads like those on Google or Yahoo become obsessed with finding the best keywords and totally neglect other factors in creating a profitable search engine advertising campaign. Often they install so complicated a keyword empire that they cant psychologically manage any other changes and leave their campaign running in such a way that it costs them way more than necessary.
Dont let this happen to you! Keep your advertising costs down and your momentum moving toward profitability by following these guidelines for prudent, manageable testing.
1. Compile a small collection of keywords (key phrases, probably) to test for each grouping of ads lets say, up to ten. Likewise, before getting started, stockpile a number of different ads to test against each other lets say, three to eight ads.
2. Set up the campaign with two or three ads tested against each other for each set of keywords. Google lets you do this automatically. Simply create additional text ads and theyll rotate them for you until you say otherwise. Google also shows you the click-through rate, cost per click and number of...
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