Every time you turn around there’s someone on your phone or doorstep, trying to sell you pens for you to use for promotional items. Every time they show up, you buy a few hundred or thousand, though more than likely you have a storage closet somewhere that’s full of them.
That’s because you’ve bought into lie number one: Pens are a great way to easily promote your business. The truth is a pen is good for branding your business, but it does little to promote your business. Why?
Because it doesn’t do any real promoting! A pen with your logo, name, address and phone number just tells people who you are. It does nothing to make them want to use your company’s product or service. Worse, it just lies around, waiting to be picked up and used-and mostly it will be used to make a grocery list, not to find your company’s name and address!
Lie number two is that pens are a great way to inexpensively market and promote your business. This isn’t true, and that closet full of pens should be proof enough. Yes, you can get fairly cheap promotional pens, but you know what they really tell people about you? That...
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