The Basics of Direct Email Marketing

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Marketing through email has become a very popular way of marketing today. With the advent of the Internet, technology has broadened the scope and ways of marketing.


Email is short for electronic mail. This is one of the main reasons why people use the Internet. About two decades back, no one actually realized that electronic mail would become very useful and eventually be a focal point in relationships, both personal and business.

The whole email system lets people communicate with each other all the time. Early email marketers used the listings of email subscribers to be able to send their proposals and advertisements. However, not many people become amused with this fad. Sending unsolicited email or what we refer to as spam is a definite a dont in email marketing.
This article tries to give tips on how to effectively use email for marketing and how to use it properly.

Email marketing can make or break your reputation as a marketer and the reputation of the product which you are promoting. Here are some of the ways on how to do email marketing:


Email marketing should be integrated into the whole marketing plan to...

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