The Basics Of Web Design: Gimmicks Dont Sell

| Total Words: 434

Some website developers make the mistake of believing their visitors are stupid. Now, they may not say it directly, but they allow visitors to come to that conclusion every day.

Some ecommerce websites want your business so badly they reprogram the back button on their site to bring pop-up advertisements to your screen without actually sending you to a previous page. In most cases you need to eliminate the page completely and start your Internet program again just to have the opportunity to continue looking at other sites.

It may sound clever to think you have the potential of keeping a potential client locked into your website for a longer period of time, but the truth is this tactic generally creates highly motivated customers. These are the type of customers that are extremely motivated to never visit such the site again.

Another tactic that usually does not connect well with visitors is one that is ultra hard sell. If the customer feels as if you are not interested in anything more than the sale they will leave quickly.

Its natural to want to close the sale, but the truth is cyber business is all about information and trust. If you dont provide...

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