Every businessman or entrepreneur knows how important advertising is for a business. This method of conveying a message from a sponsor through an impersonal channel is designed to push a person to buy a product, to support a cause, to elect a candidate, to raise money for charity or to simply market goods and services.
Advertising your Product:
Advertising though does not merely rely on the product you intend to market. It also takes into consideration certain factors which may influence any marketing outcome. One such consideration is that the product should meet a perceived need from the consumers. By this, I mean a product that buyers will want to purchase and continue to purchase in the future. The price must also be right when advertising a product especially when it is relatively new in the market. It must be within the range commonly regarded as reasonable and competitive for the type and quality of the product. Most important of all factors is what type of media will be used to advertise the product. There are various ways of introducing one in the market today. The television, newspaper, magazines and radio promotions have jointly contributed...
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