1. Scrap the Image and work on an identity.
The first step to success is to get away from the idea of creating an image. In fact, the literal definition of image is an imitation or representation of a person or thing. Now that is exactly what you dont want to be an imitation
Identity on the other hand means is the condition of being the same in all qualities. Its based on truth and honest. And believe me, it only takes a millisecond for consumers to identify a fraud.
Consumers respect integrity, and feel comfortable depending on companies who have invested in their identity invested in being real, and have lived up to their name.
2. Be Yourself
Copycats are a dime a dozen. Whenever a good idea comes to light, there will be a thousand and one imitators ready to cash in on the success of the idea.
Im not talking about learning from the best, and using their success stories to guide you on your quest for success. We all need mentors and examples to follow at times.
True success lies in originality. What good would it do to copy your competitors advertising strategies and campaigns? Finding your own niche and capitalizing...
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